Regenerative Tourism extends sustainable tourism to address the primary core needs of the community ensuring that benefits are circulated back into the community in a just and reciprocal manner. For a visitor, understanding where their dollar goes when they spend it, is a critical element of responsible visiting.

Kuhikuhi Marketplace is a vendor (mākeke) marketplace event that is specific to Native Hawaiian-owned small businesses that have a product or service that aligns with NaHHA’s mission and fundamentals. NaHHA includes the Kuhikuhi Marketplace as an element of many of NaHHA’s public facing events. Vendors who will be showcased here, have been vetted by NaHHA to ensure that their products and services speak to the ideals of regeneration. Many vendors will be graduates of NaHHA's Pākōlea program which focuses on removing the barriers for Native Hawaiian-owned small businesses to gain access to the industry and land their products on the shelves of the industry for visitor consumption with local goods and services that are sustainable, socially responsible and culturally appropriate while keeping local business capital gains continuously circulating in the Hawaiʻi economy.

The Kuhikuhi Marketplace grows these opportunities to ensure local small businesses are engaged in tourism and that this interaction provides economic benefit to local families and reduces capital flight.