Join the Hawai‘i Tourism Authority (HTA) for an update on the state’s strategic direction and destination management initiatives for tourism during a live, virtual presentation on Friday, October 1, from 9 to 11 a.m. HST.
We encourage everyone with an interest in tourism’s future to participate. This interactive presentation is to keep Hawai‘i’s visitor industry stakeholders, community members and business leaders apprised of HTA’s planning, direction and accelerated destination management efforts through a regenerative tourism model for the state.
The presentation will be made via Zoom and registration is free and open to the public. Advance registration is recommended, as capacity is limited. Presentations will be posted to HTA's website for those who are unable to attend.
Mālama Ku‘u Home Schedule
9 to 10 a.m. HST
Welcome Remarks and Strategic Direction by John De Fries, HTA President and Chief Executive Officer
Organizational Updates by Keith Regan, HTA Chief Administrative Officer
Progress of Destination Management Action Plans by Caroline Anderson, HTA Director of Planning
10 to 11 a.m. HST
Market Insights and Traveler Sentiment by Jennifer Chun, Director of Tourism Research for the Department of Business, Economic Development and Tourism
HTA Pillars/Brand Management Updates by Kalani Ka‘anā‘anā, HTA Chief Brand Officer
Closing Remarks by John De Fries, HTA President and Chief Executive Officer