We advocate for the development and advancement of Native Hawaiians in tourism as our best investment in future leaders and in the perpetuation of authentic culture in the industry.

We promote Hawaiian culture in the tourism industry through consulting and educating, developing and implementing effective communication tools, conducting research, and providing project support and coordination.

The Native Hawaiian Hospitality Association (NaHHA) perpetuates an authentic spirit of aloha and Hawaiian culture in hospitality industry planning, promotion and product development. NaHHA services corporate and community initiatives through project management, consulting, training and facilitation.